Advertising with high creative impact, achieved on the basis of emotional appeal, brings significant improvements in sales expectations. The study Make a lasting impression, released by Kantar Millward Brown, revealed that only 15% of ads communicate messages that are quickly absorbed. The analysis was based on the company's database with 160,000 ads evaluated, to demonstrate how understanding the factors that generate high engagement can bring greater effectiveness to advertisements. Advertising with high creative impact, achieved on the basis of emotional appeal, brings significant improvements in short-term sales expectations that translate into increased market share. this makes us one of the leanest agencies with the greatest visual impact and causing a high rate of engagement.