MARKETING DIGITAL

There are several funnels or strategies, the pillars of traffic, whether it's the Homepage or Landingpage, whether it's social networks, forms, calls, whatsapp, right, before publishing, we understand the inside. If we look more closely, digital has not created a new kind of marketing. In fact, it absorbed all the evolution of communication, strategies and consumer habits and gave us a much more effective way of advertising with a variety of gadgets, in addition to mobile connectivity, which is ubiquitous today.

At Liverpool we look at a tripod with criteria;

Segmentation: the advancement of technology in digital communication channels allowed the behavior of the target audience to be monitored, making it possible to reach the ideal customer at the time of segmentation; Engagement: “communication is a two-way street”, and digital, especially social networks, allowed us to live this to the letter. Today, through it, brands can create a relationship with their audience, a valuable resource both when it comes to winning over new consumers and when it comes to retaining current customers. Relevant KPIs: KPIs, or key performance indicators, are a set of metrics that help you track the performance of your actions. Unlike an offline advertising campaign, in the digital campaign you can monitor the performance of your campaigns during their process, which allows for an optimization of results, breaks and necessary changes. It is possible to know how many visitors reached your page, what was the click-through rate in the call to action of the page, etc.