LOGO & LOGOTYPE

In Greek, “logos” means concept, meaning. “Types” means symbol or figure. Thus, logo means visible symbol of a concept. Example: if a client gives us a concept to work on, this is the logo. From this concept, we created a graphic symbol, which is the type. We are passionate about creating stories and connecting them to the world.

The brand is graphically represented by the logo and visual identity. It comprises the symbol, the logo, the emotions and the colors. It is the main element of the company's visual identity, it is through it that the company will be identified anywhere, regardless of the graphic concept in which it is inserted. From a general point of view, the brand can be conceptualized as the connection between a company, its mission, values, vision and consumers. According to author and professor Philip Kotler, known as the “father of modern Marketing”, the brand has up to 6 levels of meanings, which are: benefits, attributes, values, personality, culture and user.